Privacy Policy
Effective Date: August 25, 2026
H.E.R.O. Performance Coaching (“H.E.R.O.,” “we,” “us,” or “our”) respects your privacy and is committed to handling your personal information responsibly.
This Privacy Policy explains how H.E.R.O. collects, uses, stores, and shares information when you visit heropfc.com (the “Site”), contact us, schedule a consultation, submit an intake form, or otherwise interact with our personal training, online coaching, nutrition coaching, or related services.
1. Who We Are
H.E.R.O. Performance Coaching is a personal training and fitness coaching business operated by Louis Gorshe in San Francisco, California.
Legal/business name: H.E.R.O. Performance Coaching
Website: heropfc.com
Email: info@heropfc.com
We may collect information:
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Directly from you when you complete a form, schedule an appointment, contact us, or become a client;
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Through our website and scheduling tools;
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Through coaching or client-management platforms used to provide our services; and
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Automatically through cookies, analytics, and similar technologies.
Business location: San Francisco, California
2. Information We Collect
Depending on how you interact with H.E.R.O., we may collect the following categories of information.
Contact and identifying information
This may include:
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Name
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Email address
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Telephone number
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Date of Birth
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Preferred method or time of contact
Fitness and health-related information
If you inquire about or participate in coaching services, we may ask you to voluntarily provide information relevant to evaluating and providing safe and appropriate fitness services, such as:
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Fitness goals and training history
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Current activity level
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Injuries, physical limitations, or mobility concerns
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Health conditions relevant to physical activity
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Medications or other health-related information that may affect exercise. (Confirmed!)
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Nutrition goals and dietary information (Confirmed!)
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Other information you choose to provide about your health, fitness, or wellness
We request this information only to the extent reasonably relevant to evaluating or providing our services.
H.E.R.O. is a fitness and personal training service and is not a medical provider. Information submitted to H.E.R.O. should not be used as a substitute for consultation with a qualified healthcare professional.
Scheduling and service information
We may collect information about:
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Services you are interested in
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Consultation and training appointments
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Coaching preferences
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Communications between you and H.E.R.O.
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Your participation in or use of our services
Payment and transaction information
If you purchase services, payment information may be processed by third-party payment providers. H.E.R.O. may receive transaction information such as the amount paid, date of payment, and service purchased, but does not necessarily receive or store your complete payment-card information.
Payments will be collected via Wave and/or direct payments through Zelle.
Website and device information
When you use the Site, its content management system,
and other technologies used to operate the Site may automatically collect information such as:
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IP address
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Browser and device type
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Pages viewed
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Date and time of visits
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Referring pages
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General interaction with the Site
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Cookie and similar technology data
3. How We Collect Information
We may collect information:
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Directly from you when you complete a form, schedule an appointment, contact us, or become a client;
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Through our website and scheduling tools;
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Through coaching or client-management platforms used to provide our services; and
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Automatically through cookies, analytics, and similar technologies.
4. How We Use Your Information
We may use personal information to:
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Respond to inquiries and consultation requests;
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Determine whether our services may be appropriate for you;
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Schedule and provide personal training, fitness coaching, nutrition coaching, and related services;
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Develop and manage training or coaching programs;
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Communicate with you about appointments and services;
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Process payments and maintain business records;
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Improve our Site and services;
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Maintain the security and integrity of our Site and business systems;
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Comply with legal, regulatory, tax, insurance, and recordkeeping obligations; and
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Protect the rights, safety, and property of our clients, H.E.R.O., and others.
We will not use health-related information submitted through an intake process for unrelated advertising or marketing purposes without your consent.
5. How We Share Information
H.E.R.O. does not sell your personal information.
We may disclose information when reasonably necessary to service providers that help us operate our business, such as:
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Wix, which currently hosts and provides functionality for our Site;
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Scheduling and appointment-management providers;
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Payment processors;
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Client-management or fitness-coaching platforms;
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Email, communications, and cloud-storage providers;
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Analytics or website-performance providers; and
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Professional advisers or service providers where reasonably necessary for business, legal, accounting, or insurance purposes.
Wix/Google Calendar/CoachRx
These providers may process information according to their own privacy policies and contractual obligations. Third party software providers may change from time to time. Please check the Privacy Policy periodically for any updates.
We may also disclose information when required by law or when reasonably necessary to protect the safety, rights, or property of H.E.R.O., our clients, or others.
6. Health-Related Information
Because fitness services may involve physical activity, we may need certain health-related information to understand your goals, limitations, and potential safety considerations.
Please provide only information reasonably relevant to your fitness or coaching relationship with H.E.R.O.
H.E.R.O. will use health-related information provided through its intake or coaching processes for purposes related to evaluating, administering, and providing its services, maintaining appropriate business records, and protecting client safety.
H.E.R.O. is not a healthcare provider, health plan, or medical service, and information submitted to H.E.R.O. should not be considered a medical record or a substitute for medical care.
7. Cookies and Analytics
The Site may use cookies and similar technologies necessary for functionality, security, scheduling, analytics, and other website operations.
Because the Site is currently hosted on Wix, Wix may place or use cookies and similar technologies as part of providing the Site and its functionality.
You may be able to control certain cookies through your browser settings and, where available, through the Site’s cookie controls.
8. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining appropriate client and business records, resolving disputes, and satisfying legal, tax, insurance, or contractual obligations.
Personal information that is no longer reasonably necessary for these purposes will be deleted or disposed of in accordance with our retention practices.
9. Data Security
We use reasonable administrative, technical, and organizational safeguards appropriate to the nature of the information we maintain.
Our Site is hosted through a third-party web hosting provider, and information submitted through the Site may be stored or processed using the hosting services’s systems and those of other service providers we use.
No method of electronic transmission or storage can be guaranteed to be completely secure. You should therefore avoid submitting information that is unnecessary for your fitness or coaching relationship with H.E.R.O.
10. Do Not Track and Third-Party Tracking
Some web browsers transmit “Do Not Track” signals. Because there is not currently a universally accepted standard for responding to these signals, the Site may not respond to all browser-based Do Not Track signals.
Third-party services used on the Site may collect information about your interaction with the Site in accordance with their own privacy practices.
11. Children’s Privacy
Our services are provided to clients ages 18 and over. We do not knowingly collect information from anyone under the age of 18.
12. Third-Party Websites and Services
The Site may contain links to third-party websites, social-media services, scheduling tools, payment services, or other platforms. Their privacy practices are governed by their own policies, and H.E.R.O. is not responsible for the privacy practices of third-party services.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal requirements.
When we make material changes, we will update the effective date shown at the top of this page and, where appropriate, provide additional notice.
We encourage you to review this Privacy Policy periodically.
14. Contact Us
Questions or requests regarding this Privacy Policy or H.E.R.O.’s handling of personal information may be directed to:
H.E.R.O. Performance Coaching
Louis Gorshe
San Francisco, California
Email: info@heropfc.com